In a world where women in sport are often framed as rivals, this campaign flipped the script. Using Intuition’s sponsorship of the Women’s Rugby World Cup 2026, we turned competition into celebration, transforming rivals into hype queens.

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England and Wales stars Jas and Burna - teammates at club level, opponents on the international stage, put rivalry aside to big each other up. The result? High-energy, feel-good content that fans loved.

We then took that energy into the real world. TikTok creator Sophie Jones hit the streets, hyping the public and bringing fans into the movement. From spontaneous moments to full fan zone takeovers, she amplified the buzz and got crowds WRWC-ready.​