Launching DKNY's new fragrance on TikTok and Instagram, we highlighted its ability to adapt seamlessly from day to night. We collaborated with high-fashion influencers, immersing us in a whirlwind 24 hours of their lives to showcase how the fragrance became an essential part of their hectic day. Each video was carefully crafted to remain authentic to the talent—their style, tone, and existing content 

 

This campaign was ranked in the TikTok top-performing ads.  

​

Involvement

Lead Creative - Art Direction - Talent Briefing