We harnessed Tommee Tippee's creative platform on TikTok through BAU content, diving into parenting insights and trends. We answered TikTok's most searched parenting questions, connecting with the audience in real-time with reactive hacks, how-to's and trends. 

 

The content so far has achieved amazing organic reach with several videos achieving 100,000+ views and our top performers sitting at 2.1m and 1.1m 

 

Involvement

Lead creative, Ideation, Art Direction, Filming, Editing, Copywriting