Love The Unexpected

Leveraging the McLaren Formula 1 Team partnership, we aimed to drive global awareness of the VELO brand while connecting with VELO’s ambitious adventurer audience and F1 fans alike. The ‘Love the Unexpected’ campaign celebrated unique and surprising motorsport fandoms from around the racing world. It went beyond the predictable, uncovering the most original and unexpected stories of support.

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Involvement

Creative concept - Art Direction