To engage VELO’s ambitious adventurer audience through its partnership with the McLaren F1 Team—and to celebrate McLaren’s home race at the British Grand Prix in Silverstone—we created the VELO x McLaren Sonic Circuit F1 after-party in London.

The event seamlessly fused music and motorsport, headlined by renowned British DJ Wilkinson. Alongside his electrifying performance, we produced a captivating short film that went behind the scenes to uncover how the British music scene has shaped Wilkinson's journey. The film also celebrated the distinctiveness of British music and culture, offering a unique perspective on what sets it apart.

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Involvement

Creative concept - Idea - Art Direction - Copywriting